The Effect of Change Management Strategies on Employee Performance in Guaranty Trust Bank, Nasarawa State
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Background of the Study
Change management is a critical aspect of organizational growth, ensuring businesses adapt to evolving market trends, technological advancements, and regulatory requirements. Effective change management strategies help minimize employee resistance, improve productivity, and sustain operational efficiency (Ogunleye & Bello, 2024). Guaranty Trust Bank (GTBank), a leading financial institution in Nigeria, has undergone several structural and technological changes to enhance service delivery.
In Nasarawa State, GTBank has implemented digital banking solutions, branch restructurings, and customer service innovations. However, the success of these initiatives depends on how well employees adapt to changes. While some employees embrace change positively, others experience resistance, affecting performance and service delivery. This study examines how change management strategies influence employee performance at GTBank.
Statement of the Problem
Organizations often face difficulties in implementing change, as employees may resist new processes due to uncertainty, fear of job loss, or inadequate communication. In GTBank, recent changes in digital banking and operational strategies may have impacted employee morale and performance (Aliyu, 2023). Understanding the effectiveness of change management strategies in GTBank is essential for ensuring smooth transitions and sustained productivity.
Objectives of the Study
- To assess the change management strategies implemented at GTBank, Nasarawa State.
- To evaluate the impact of change management on employee performance.
- To identify challenges employees face in adapting to organizational changes.
Research Questions
- What change management strategies does GTBank implement in Nasarawa State?
- How do these strategies affect employee performance?
- What factors contribute to employee resistance to change?
Research Hypotheses
- Effective change management strategies positively impact employee performance.
- Employee resistance to change negatively affects organizational efficiency.
- Proper communication and training reduce resistance to organizational change.
Scope and Limitations of the Study
This study focuses on change management strategies in GTBank, Nasarawa State, from 2023 to 2025. Limitations include differences in employee adaptability and the dynamic nature of organizational changes.
Definitions of Terms
- Change Management: The structured approach to transitioning individuals and organizations to new processes or systems.
- Employee Performance: The efficiency and effectiveness of employees in executing job responsibilities.
- Resistance to Change: Employees’ reluctance to accept or adapt to organizational transformations.
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